Alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars1.
Nielsen’s research into consumer behavior allows us to connect with women, to hear their voices and learn more about their daily media and purchasing patterns.. What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.. That puts them in charge of 30% of the world’s wealth, and the number is growing2.. Understanding their behavior is imperative to publishers and brands who seek to create content and craft messages that tap into women’s power to move markets.
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